SEO Service
ON-PAGE SEO
SERVICES
Every page on your website targets something. The question is whether it targets the right thing. On-page SEO maps your pages to what your customers actually search for, then adjusts the content, headings, links and metadata to match. Pages that are properly targeted rank. Pages that are not properly targeted sit idle and cost you organic traffic you could be getting for free.
GET A QUOTE →THE INTENT
GAP
Most pages underperform for a structural reason: the content does not match the query. A page about "our flooring services" does not rank for "hardwood floor installation cost" because nothing on it signals that relationship. This is not a writing quality problem. It is an alignment problem between what the page says and what people are searching for.
On-page SEO closes that gap. It starts with identifying what each page should rank for, then works through every element: heading structure, body content, meta tags and internal links, until the page gives Google a clear answer to the right question. The audit uncovers where the gaps are; the optimisation work fills them.
WHAT WE
DO
KEYWORD-TO-PAGE MAPPING
Before touching any copy, we map every target keyword to the page that should rank for it. This prevents cannibalisation (where two pages compete for the same query and both rank below where either should) and makes sure high-value terms have a dedicated, properly targeted home. The output is a clear document showing which page owns which keyword and what the gap is between where it ranks now and where it should be.
CONTENT AND HEADING STRUCTURE
Google reads heading hierarchy to understand what a page covers and how it is organised. We audit and rewrite H1, H2 and H3 structures to signal the right topic at the right depth, then check that the body content answers the question behind the target keyword, not just mentions it. Word count is a byproduct of thorough coverage, not a target in itself.
META TITLES AND DESCRIPTIONS
A vague meta title gets skipped. A specific one earns the click. We write titles that include the target keyword, stay within the character limit and give a concrete reason to click, rather than generic descriptions that blend into every other result on the page. Meta descriptions do not directly affect rankings, but they affect click-through rates, which do.
INTERNAL LINKING
Internal links distribute authority across a site and tell Google which pages matter most. We audit the current linking structure and add targeted links from high-authority pages to the ones being optimised, based on topical relevance and crawl depth. This step is the most commonly skipped part of on-page work, and it is also where a significant portion of ranking movement comes from.
IMAGE ALT TEXT AND STRUCTURED DATA
Alt text is not just for accessibility. Search engines read it to understand image context and surface images in relevant results. We audit every image on targeted pages and write descriptive alt attributes that reinforce the page topic signal. Where applicable, we add or correct structured data markup so the page qualifies for rich results in the SERP.
WHEN SEO IS PART OF
THE BUILD BRIEF
On-page SEO for an existing site begins with an audit. For a new website built with us, it starts in the brief. We define the URL structure, page hierarchy and keyword targets before the first component is written. The result is a site where every page is mapped to a specific search intent from the moment it goes live, with no remediation and no retrofitting needed afterward.
That matters because retrofitting on-page SEO onto an existing site means undoing decisions made without keyword data: changing URLs that have accumulated links, rewriting heading structures that are hard-coded into a CMS, restructuring navigation that was built for internal logic rather than search intent. When it is part of the design spec, none of that is needed.
COMMON
QUESTIONS
- What are on-page SEO services?
- On-page SEO services cover the optimisation of elements on your own website pages: keyword targeting, heading structure, meta titles and descriptions, internal linking and image alt text. The goal is to help search engines understand what each page is about and match it to the queries people are actually using. It is distinct from technical SEO, which covers site infrastructure and crawlability, and off-page SEO, which covers backlinks and external authority.
- How much do on-page SEO services cost?
- Per-page optimisation from a specialist agency typically runs $200 to $600 per page, depending on how much content restructuring is involved. Ongoing monthly retainers that cover a set number of pages plus monitoring range from $800 to $3,000 per month depending on site size and competitive intensity. The cheaper options on freelance platforms often cover only metadata changes, not content restructuring or internal linking, which is where most of the ranking movement actually comes from.
- What is the difference between on-page and off-page SEO?
- On-page SEO covers everything on your website that you control directly: content, headings, meta tags, URLs, internal links and site structure. Off-page SEO covers factors outside your site, primarily the number and quality of websites that link back to yours. Both matter for rankings. On-page work is faster to complete and shows results sooner. Off-page authority accumulates slowly over time. Most sites with ranking problems have deficiencies in both, which is why we treat them as a combined programme rather than separate services.
- How long does on-page SEO take to show results?
- Pages typically start moving within four to eight weeks of changes being indexed, assuming there are no indexing delays or technical issues blocking crawl. For pages already sitting in positions 5 to 20, a well-targeted on-page update is often enough to push them onto page one within six weeks. For pages starting from position 50 and below, on-page improvement needs to be paired with link building to produce meaningful movement: the content alignment can be right and the page will still not rank if the domain lacks the authority to compete at that level.
- What are the main on-page SEO ranking factors?
- The factors with the most direct impact on rankings are: the match between the page's heading structure and the target keyword's search intent, the depth and accuracy of the body content, the quality of the meta title (which affects click-through rate, which feeds back into rankings), and the internal linking structure that passes authority to the page. Schema markup and image alt text contribute to specific result types (featured snippets, image results, rich results) but have less direct effect on standard organic rankings.
START WITH
AN AUDIT
We go through every page flagged as a priority, identify where the intent gaps are and map the changes needed to close them. You get a clear list of optimisations ranked by projected impact, not a general report that tells you things are underperforming without saying what to do about it.
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